Trace is an AI search advertising platform that helps brands and agencies run ads on ChatGPT, Perplexity, Gemini, and AI Overviews. It turns AI answer context into targeted campaigns, landing pages, and measurable ROI.

What is AI search advertising?

AI search advertising places your brand inside AI-generated answers on platforms like ChatGPT, Perplexity, and Google AI Overviews — reaching buyers at the moment they ask questions about your category.

How is Trace different from SEO?

SEO optimizes for traditional search rankings. Trace targets AI search engines directly, placing ads within AI-generated answers where buying decisions now happen — a channel SEO tools don't cover.

Who is Trace built for?

Trace is built for marketing teams at growth-stage brands and digital agencies managing multiple clients who want to capture demand in AI search before competitors do.

What AI platforms does Trace support?

Trace currently supports ChatGPT, Perplexity, Gemini, and Google AI Overviews, covering the major AI search platforms where consumer queries are growing fastest.

trace

Book a demo

Product How it works Who it’s for Blog Become a partner Sign in Book a demo

AI SEARCH ADVERTISING

AI search ads. Built to convert.

Trace helps brands and agencies turn AI answer context into campaigns, landing pages, and measurable ROI.

Book a demo

Built by ex-Taboola and ex-Wix operators.

app.heytrace.ai

Northwind / AI ads / Overview

Search campaigns, prompts…⌘K

AI ad spend (30d)

$8,420▲ 12%

Impressions (30d)

276K▲ 18%

Clicks (30d)

9,420▲ 9%

Conversions (30d)

412▲ 14%

AI ads overview

Northwind · premium denim · last 30 days

Top ad campaigns

Live

CampaignChannelConversionsCTRStatus

Premium denim · brand defense GChatGPT Ads 184 4.8% Active

High-rise straight fit GGoogle AI Overviews 121 4.4% Active

Sustainable denim GChatGPT Ads 86 4.2% Scaling

Compare vs Levi’s GChatGPT Ads 51 3.1% Active

Everyday slim · awareness GGoogle AI Overviews 38 2.9% Paused

Category visibility

See where your brand ranks across AI answers.

trace.show('visibility')

Prompt targeting

Buy the conversations worth winning.

trace.show('prompts')

Answer-native ads

Launch ads that match the AI response.

trace.show('ads')

ROI by prompt

Measure pipeline down to the prompt.

trace.show('roi')

The gap

Your buyers ask AI.
Your stack isn’t ready. Turn AI answers
into paid growth.

Keywords

Generic ads

Search campaigns

Generic landing pages

SEO dashboards

Click-based reporting

Disconnected data

The new stack Connected

Answer context

Conversation targeting

AI search campaigns

Context hints

Intent-matched landing pages

Conversion optimization

ROI by prompt

New ad mechanics

In AI search, context decides the ad.

01 Buyer prompt

best premium denim that lasts?

02 AI answer context

For denim that lasts, readers weigh durability against Levi’s, question the price, and are ready to buy.

Buyer need Competitors Objections Intent stage

03 Ad + destination relevance

Sponsored · Northwind Premium denim, built to last decades →

Shop the question

04 Ad shown

…the most durable options include premium denim built to last.

Sponsored · Northwind Shop denim that lasts →

What Trace does

Run AI search ads on auto pilot.

Find the right conversations

Know which prompts are worth buying.

Gbest premium denim brands 2026buy ·4.2K

Pjeans that last decadesbuy ·2.8K

Ghow to hem jeans at homeskip ·0.9K

Build answer-native ads

Create ads that fit the response buyers just saw.

For denim that lasts decades, readers often compare Northwind and Levi’s…

Launch intent-matched pages

Send every click to a page built for the answer.

Shop the question →

Optimize what converts

Move budget toward the conversations that pay back.

ROAS ▲ 3.1×

Measure real ROI

See which AI ads drive pipeline.

Pipeline influenced

$1.24M

▲ 22% from AI search ads

Who it’s for

Built for teams moving first.

Marketing teams

Turn AI search into a measurable acquisition channel.

Book a demo

Agencies

Launch AI search ads for clients before competitors do.

Partner with us

Every client in one workspace

See why marketers love using Trace

“Trace shows us exactly which prompts to win and the campaigns to win them.”

Laura KimHead of Content · SaaS Startup

Start your trace today

See the prompts, competitors, and campaign opportunities in your category.

Book a demo

What is Trace?

Trace is an AI search advertising platform founded in 2025 by ex-Taboola and ex-Wix operators. Trace helps brands and agencies run ads on ChatGPT, Perplexity, Gemini, and Google AI Overviews — turning AI answer context into campaigns, landing pages, and measurable ROI. The platform is available at heytrace.ai.

What does Trace do?

Trace monitors how brands appear in AI search engines, identifies high-intent prompts where target audiences are asking questions, and enables advertisers to place answer-native ads within those AI responses. Trace measures visibility, click-through, and conversion across all major AI platforms.

Who uses Trace?

Trace is used by in-house marketing teams at growth-stage companies and digital agencies managing AI search campaigns for multiple clients. It is particularly valuable for brands in categories where AI search has overtaken traditional search as the primary discovery channel.

AI search ads. Built to convert.

AI ads overview

Your buyers ask AI.Your stack isn’t ready. Turn AI answersinto paid growth.

In AI search, context decides the ad.

Run AI search ads on auto pilot.

Find the right conversations

Build answer-native ads

Launch intent-matched pages

Optimize what converts

Measure real ROI

Built for teams moving first.

Turn AI search into a measurable acquisition channel.

Launch AI search ads for clients before competitors do.

See why marketers love using Trace

Start your trace today

Your buyers ask AI.
Your stack isn’t ready. Turn AI answers
into paid growth.